Softmills is a consulting and software development firm that design and develop
innovative applications using best practices in business process analysis and modeling
world-class technological expertise. We are proud to define our success in terms
of the long-term relationships we forge with our clients and our employees. Our
client relationships are based on delivering the highest quality professional technology
consulting and development services. Softmills is committed to the belief that great
software applications help build great businesses. The company is 100 percent customer-driven
and fully committed to thoroughly understanding and solving customers' problems.
The goal of the company's activity is to provide customers with advanced IT expertise
and cutting-edge web and mobile solutions. Softmills offers IT outsourcing services
covering the whole spectrum of clients' needs in a full-cycle software development:
- Business analysis and software design
- Systems integration and middleware
- Systems migration
- Conversions and enhancements
- Software re-engineering
- Software testing
- Implementation and support
Softmills works on the model of OSSLP "Offshore Software Services with Local Presence".
Softmills has locally available Project and Program Managers who interact closely
with our clients in North America and Europe. By being close to our clients and
working in their time zones, the locally based team members ensure that optimal
communication is maintained for the successful outcome of outsourced projects. Our
project managers conduct onsite documentation of requirements. They ensure the offshore
team has a pipeline of work orders to zero out idle time. They ensure consistent
measurable delivery on or ahead of schedule throughout our engagement to bring great
products to market in less time and at less cost. Softmills is an international
software development company. We have representative offices in North America, Europe,
Middle East, and Africa.
Adam El Daba
Adam is the Managing Director of Softmills, a company he founded in 2010. Softmills
is a software development company dedicated to creating innovative solutions.
Adam is currently responsible for setting the overall direction, development and operation
strategy for the company. Using his strong development and leadership skills, Adam
worked his way from software developer to the lead of application support at Davis
Not only does Adam have high technical skills, but he is also a competitive soccer player.
He played for major clubs in Egypt and Canada, as well as coaching varsity men
soccer at Sheridan College where he lead the team to the gold medal for the first time in their
"We will increase our global portfolio in innovative software solutions by exceeding
customer's expectations, achieving leading edge applications and operating excellence
to make us among the top 3 leaders in the Information Technology industry in Canada."
"Softmills was founded with the mission of continually helping our clients to identify
their current problems & building innovative solutions to improve their productivity.
Our goal is to design, build and run enterprise solutions that deliver lasting business
value to our clients."
Softmills strives to achieve excellence through implementing 7 main values through
its day-to-day operations. These values are: -
Our customers are our lives. We work for their satisfaction and strive for their
enthusiasm. Our objective is to achieve our customers’ eagerness and passion towards
Adoption of our Employees:
Our Employees are the most important asset; Technologies, products and structures
can be copied by competitors, however, no one can match our highly charged, motivated
employees who care.
Continuous Groundbreaking Innovations:
We enhance creativity and select the best innovations that contribute to our success
and our vision.
Peculiarity for Excellence:
We enjoy difference, and work on maintaining the distinction between all what we
offer from products and services, and what others offer.
Cherishing our Partners:
We respect and cherish all our partners; we are continuously improving our relationships
with partners and building more equity to them.
Our Pride in Integrity:
We develop our respect from our community every day by applying morals and ethics
in all what we do.
Strengthening our roles as Technology Leaders in our organizations and in our communities,
including shaping business processes.
EL DABA GROUP
EL DABA GROUP became the primary investor in Softmills on February 1, 2010 and planning
to be a Parent Company in the near future. It was founded in 1968 by Ahmed El Daba
and is now the Parent Company of three other entities;
- Technoft: An Electrical Engineer Company
- Dabatco: A Communication and Networking Company
- Fath: A Real Estate Company
El Daba Group has been having a successful career throughout its 42 years of business
and is planning to tackle the fastest growing market today, Information Technology
(IT). With their reputation and expertise of the Middle Eastern market plus our
knowledge and proficiency of the IT industry we have built a solid relationship
to mutually benefit one another. Together we envision the same goals that will guarantee
a smooth flight to success.
El Daba Group
“I have spent a lot of money trying to get a website company to design, create and
develop a modern professional website for my company for the past 5 years but had
to make do with what I thought was good at the time. I remember the communication,
conflict of interest and the number of templates I had to go through to find something
that suited the business. All I have to say is working with Softmills for the first
time, the only thing I remember is that within weeks a website was completed that
exceeded my requirements and makes me excited every time I visit the website. They
are a great professional group that spent time understanding my needs and ideas,
and now looking forward for the new projects with them.”
Hatem El Daba - President